![]() ![]() The cheese has also been a constant, but hardly popular, product in the United States for a number of years. The cheese has long been popular in the United Kingdom and Canada as a children's snack. Kiri (pronounced in the same way as "qui rit") is a separate brand that Bel established in 1966. The current logo uses the Droste effect, with the laughing cow appearing inside the ear tags. Before then, one tag showed the top and the other showed the bottom side. Since 1976 both ear-tag boxes have been shown with the top side visible. The blue and white stripes around the box date from 1955. In 1924, illustrator Benjamin Rabier edited the drawing into something more like the image that prevails today. The cow in the original drawing was not red and did not wear ear tags. Bel had made the original drawing himself, after seeing a travelling meat wagon during World War I called "La Wachkyrie", a play on the word for Valkyrie. On April 16, 1921, Léon Bel trademarked his brand, as La Vache Qui Rit, in France. The Laughing Cow is a red and white cow depicted as being jovial, and almost always wearing ear tags that look like the round boxes the cheese comes in. In addition, flavoured versions of the cheese (such as ham, gruyère, garlic, paprika, mushroom, chèvre, bleu, hazelnut, pizza, jalapeño and onion) are also available in various markets worldwide. Laughing Cow cheese is available in its original flavour, a light version with 7% fat, and an ultra-light version with 3% fat. In 2010 they updated the brand's website to include cheese recipes. The Laughing Cow USA introduced a TV commercial in 2009 where the company introduced a new slogan, "Have you laughed today?". Cheez Double Dippers (which contained crispy bacon flavour bits in addition to bread sticks and cheese spread).Big Cheez Dipper (a larger version of Cheez Dippers).Giggles/ Blop processed cheese pods for younger children.blue, ham, salmon, chili pepper and olive, or they are produced in 24- or 48-cube boxes of a particular theme, e.g., 'Cocktails du Monde', 'Petites Recettes', ' Tex-Mex' and ' Indian'.ĭiscontinued formats of The Laughing Cow include: They are produced in 24- or 48-cube boxes of one flavour, e.g. Bite-sized cubes, in various flavours and designed to be served as aperitifs at cocktail parties - which are called Cheez & Fun in many European countries, and also Snack Bites in the UK, Apéricube in France, Belgium and the Netherlands, Part圜ubes in Canada, Mini Cubes in Australia and New Zealand, and Belcube in Japan and South Korea.Toastinette processed cheese slices, similar to Kraft Singles.Ma P'tite Vache Qui Rit, pods of cheese spread to be eaten out of the pod with a spoon, especially for younger children.Slicing blocks of The Laughing Cow with a harder consistency like that of butter.The Laughing Cow Dip & Crunch (or Pik & Croq in mainland Europe), previously named Cheez Dippers, which are snacks consisting of bread sticks and cheese spread, and these come in four varieties original, light, hazelnut and pizza.Triangles, squares, or rectangles in various flavors.The Laughing Cow is available in these formats in different worldwide markets: Consumers have to pull a little red thread around the box to open it and the foil packaging also features a red tab for opening. The archetypal Laughing Cow cheese comes wrapped in the individual serving-sized foiled wedges and they are packaged in a round, flat box. Versatile and portable because of its pasteurization process, Laughing Cow can remain unrefrigerated for a limited length of time. The cheese is a blend of cream, milk, and fresh and aged cheeses, particularly comté, which are pasteurized to stop the ripening process. ![]() The Laughing Cow ( French: La vache qui rit) is a brand of processed cheese products made by Fromageries Bel since 1921, and in particular refers to the brand's most popular product, the spreadable wedge. Made from aged cheeses, but not aged itself ![]()
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